Web Design - Marketing Via the Web
March 8, 2010
The way people find information, now quite a bit different than it was 10 years ago. That seems obvious to most people, but many companies have not responded to this challenge. Your website is your most important marketing tool now, and your web design is critical to successful marketing.
The consumer consumption of media has changed dramatically. Is about 41% of media consumption is now done online versus offline. As a company, if you are not that lose at least 40% of your marketing dollars for the web-based marketing campaigns, then falling behind. E-Marketer reports that in 2010, Internet-based advertising will surpass newspapers to set up the leading marketer of promotional items.
This is again in search of services, like the people at the local level. Do not use the yellow pages more, they use the Internet to search for the services. Then visit 5-8 sites and assess if these companies are of the opinion that they make transactions with and then they call and for quotes. In their search for these services, your company needs to show on the first page of Google or Yahoo, where you can have a chance to participate in the consumer evaluation? If not, then you are not even in the game.
If you're lucky, a visit to your site then your site, you now need to sell your company to the visitors. They will compare to your competitors website and decide who they want to continue. Is your site stack or she is 5 years old with a bad usability with the design? Here, web design into the game.
The stages of our Internet marketing system are as follows:
Discovery - Determine the target market and the available traffic information
Build targeted traffic - people who are looking for your service
Convert traffic to run - get visitors and then convert qualified prospects Visitors
Measurement of results - track visitor behavior on your website with Web Analytics
Adjust tactics - improving conversion rates by testing improvements
Repeat - Continuous improvement in Web Marketing
Discovery:
"Discovery" is the research to determine what are the important keywords that people search for your product or service. Targeting keywords that do not have much traffic, is a waste of resources and do not you improve your website performance. "Discovery" is also the analysis of your competitors to see how strong they are in the online world. You need to jump on them for important keywords for the visitors.
Build Targeted Traffic:
Next, you need to get more visitors to your website. It was the right combination of pay-per-click increase advertising and search engine optimization by means of targeted traffic to your website. You only want people who are interested in your specific service, come to your site.
Convert traffic to leads:
If you traffic information you need to convert it or you have lost your money on traffic generation. This is where web design is so important. A bad design your visitors say that it is not a company that I would do business with. Spend a bit of a cheap website and that is what you get. The website is a direct reflection of your company and should have the professionalism and commitment that you play for your company.
The web design must make it easy for your visitors to convert! How many left side, you have visited, then frustrated because they can not find what you wanted. Let not this happen to you. A conversion friendly Web design is our specialty.
Measure results:
How do you know what your conversion rate is it? How many visitors came to your site and what keywords they are using to find you? These are important questions, and you can not make decisions about your business without this information. The way to learn these data with web analytics and you have this on your page to find out what visitors do when they visit your site. With web analytics you can determine which pages and how people do not like how long they stayed, and more. Without web analytics you can not measure the success.
Adjust Tactics:
After analyzing your web analytics you can make changes to your online campaigns. When people leave in droves certain pages you can make changes to those pages and see how people react to these changes. In other words, is testing changes to improve the performance of your website, how to improve and grow your business.
Repeat, repeat:
Once you have gone through the cycle, you always repeat it. Nothing is static and the Internet from seeing your website. Google and Yahoo is constantly changing in the search rules, so you also need to adapt. Change your competitors so that is why you repeat the process and continuously improve your business.
Harry Milton is an Internet marketing consultant in Santa Rosa, California, and has been helping companies to find more customers and increase their marketing ROI. WSI Netconcepts Santa Rosa is a web design and Internet marketing company serving Sonoma, Napa and Marin.
Editor Tips
For each participating site, we show two of the results below. First, the quantity of numbers in the interim report was published in May 2007. The second set of numbers is entirely new traffic data for the same positions, but other than a time. There was no overlap in the two periods.
The loss occurs because the user clicks on the link they want and see it before clicking the analytics software is always running. At TPD, since the Google Analytics javascript in the header, he always takes before the page is displayed.
The reason for this is that the analytics industry has standardized on a definition of the meetings, stating that 30 minutes of inactivity ends a session (visit). Some criteria for dealing with these situations need to be selected, and that's what they wanted.
The consumer consumption of media has changed dramatically. Is about 41% of media consumption is now done online versus offline. As a company, if you are not that lose at least 40% of your marketing dollars for the web-based marketing campaigns, then falling behind. E-Marketer reports that in 2010, Internet-based advertising will surpass newspapers to set up the leading marketer of promotional items.
This is again in search of services, like the people at the local level. Do not use the yellow pages more, they use the Internet to search for the services. Then visit 5-8 sites and assess if these companies are of the opinion that they make transactions with and then they call and for quotes. In their search for these services, your company needs to show on the first page of Google or Yahoo, where you can have a chance to participate in the consumer evaluation? If not, then you are not even in the game.
If you're lucky, a visit to your site then your site, you now need to sell your company to the visitors. They will compare to your competitors website and decide who they want to continue. Is your site stack or she is 5 years old with a bad usability with the design? Here, web design into the game.
The stages of our Internet marketing system are as follows:
Discovery - Determine the target market and the available traffic information
Build targeted traffic - people who are looking for your service
Convert traffic to run - get visitors and then convert qualified prospects Visitors
Measurement of results - track visitor behavior on your website with Web Analytics
Adjust tactics - improving conversion rates by testing improvements
Repeat - Continuous improvement in Web Marketing
Discovery:
"Discovery" is the research to determine what are the important keywords that people search for your product or service. Targeting keywords that do not have much traffic, is a waste of resources and do not you improve your website performance. "Discovery" is also the analysis of your competitors to see how strong they are in the online world. You need to jump on them for important keywords for the visitors.
Build Targeted Traffic:
Next, you need to get more visitors to your website. It was the right combination of pay-per-click increase advertising and search engine optimization by means of targeted traffic to your website. You only want people who are interested in your specific service, come to your site.
Convert traffic to leads:
If you traffic information you need to convert it or you have lost your money on traffic generation. This is where web design is so important. A bad design your visitors say that it is not a company that I would do business with. Spend a bit of a cheap website and that is what you get. The website is a direct reflection of your company and should have the professionalism and commitment that you play for your company.
The web design must make it easy for your visitors to convert! How many left side, you have visited, then frustrated because they can not find what you wanted. Let not this happen to you. A conversion friendly Web design is our specialty.
Measure results:
How do you know what your conversion rate is it? How many visitors came to your site and what keywords they are using to find you? These are important questions, and you can not make decisions about your business without this information. The way to learn these data with web analytics and you have this on your page to find out what visitors do when they visit your site. With web analytics you can determine which pages and how people do not like how long they stayed, and more. Without web analytics you can not measure the success.
Adjust Tactics:
After analyzing your web analytics you can make changes to your online campaigns. When people leave in droves certain pages you can make changes to those pages and see how people react to these changes. In other words, is testing changes to improve the performance of your website, how to improve and grow your business.
Repeat, repeat:
Once you have gone through the cycle, you always repeat it. Nothing is static and the Internet from seeing your website. Google and Yahoo is constantly changing in the search rules, so you also need to adapt. Change your competitors so that is why you repeat the process and continuously improve your business.
Harry Milton is an Internet marketing consultant in Santa Rosa, California, and has been helping companies to find more customers and increase their marketing ROI. WSI Netconcepts Santa Rosa is a web design and Internet marketing company serving Sonoma, Napa and Marin.
Editor Tips
For each participating site, we show two of the results below. First, the quantity of numbers in the interim report was published in May 2007. The second set of numbers is entirely new traffic data for the same positions, but other than a time. There was no overlap in the two periods.
The loss occurs because the user clicks on the link they want and see it before clicking the analytics software is always running. At TPD, since the Google Analytics javascript in the header, he always takes before the page is displayed.
The reason for this is that the analytics industry has standardized on a definition of the meetings, stating that 30 minutes of inactivity ends a session (visit). Some criteria for dealing with these situations need to be selected, and that's what they wanted.
Posted by webanalyticssoftware.